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March 16, 2016 Click here to mail this page to a friend.
Ignoring Clint Eastwood's advice in "Dirty Harry" that opinions, like certain body parts, are best kept to yourself.
Does Internet Advertising Work At All?

The internet has flooded consumers' brains with reviews, comments, and other digital data that has diluted the power of advertising altogether.A few days ago, I received an email from a concerned website visitor:
"Your website is cluttered with advertisements which take away from a professionalism most people, such as myself, are looking for. Highly recommend some changes so you don't look like a site full of spam."

Well, that got me thinking, and I took a look at the pages on my site to see if the fellow might be right. Other than Google ads, all of my other advertising seemed to be for services that I provided, my "global air links" to interesting websites or news articles, my ferry pilot services, and access to providers of financing or insurance. I think what he was objecting to were the Google ads, generally two to a page, where the content was beyond my control. Many of the ads Google is showing him are for websites and products that his own internet searching is producing.

His real question was, why am I running those ads? That was a good question, and my immediate answer would be the monthly revenue from Google, that helps cover the cost of having the website. But, was the income worth the annoyance? None of my ads "pop-up" to cover content, none are "flashy", but they are there, and while my original intention was that they all be aviation related, I've seen a few times when "dating Asian women" ads have appeared, and I had to go in and block them.

My impulse was to thank the fellow for his concern, and offer to stop the Google ads if he would buy an airplane, or send me a hundred bucks a month, but then I started to wonder just how effective is all of this internet advertising, anyway? I was on a news site the other day where the ads would jump up and cover the story. One even wanted me to take a one question survey to continue reading. My concerned website visitor would have had a stroke if he'd been on that one.

I found the article above, "Does Internet Advertising Work At All?" The author is of the opinion that, while making Google the richest advertising company in history, there are not many short-term benefits to the advertiser, with Google vastly exaggerating the value of those ads.

My friend Steve Weaver doesn't have advertising on his aviation website at , other than running a few ads for his family West Virginia bed and breakfast, a banner for an aviation insurance agency he is familiar with, and an occasional ad for my ferry pilot services, both of the latter on the assumption that his website visitors might have a genuine interest in those services.

So, what do you think? Should I trim unnecessary Google ads, or eliminate them completely? Let me know what you think.

Global Air Aviation Referral Service

I welcome responses, and will be glad to post them here. Email your remarks to
Advertisement on websites do work but too many of them is a great annoyance. I would recommend putting all of your advertisement on one side of the web page (like on the left or right side) and get rid of advertisement that just loop you around to a different spot on the same website. This will help un-cluster the web site and give more room for other companies to pay you to advertise there, thus, making a little more money.

Keeping all the advertisements about the same size in width and on the right or left sides helps give a professional look. This, potentially increasing the likelihood of getting paying customers as they will be more likely to stay and explore the website for what they're looking for. - "J.G."

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