 |
| March 16, 2016 |
|
 |
|
Ignoring
Clint Eastwood's advice in "Dirty Harry" that
opinions, like certain body parts, are best kept to
yourself.
| Does
Internet Advertising Work At All? |
 A
few days ago, I received an email from a concerned website
visitor:
"Your website is cluttered with
advertisements which take away from a professionalism most
people, such as myself, are looking for. Highly recommend
some changes so you don't look like a site full of spam."
Well, that got me thinking, and I took a look at
the pages on my site to see if the fellow might be right.
Other than Google ads, all of my other advertising seemed to
be for services that I provided, my "global air links"
to interesting websites or news articles, my ferry pilot
services, and access to providers of financing or insurance.
I think what he was objecting to were the Google ads,
generally two to a page, where the content was beyond my
control. Many of the ads Google is showing him are for
websites and products that his own internet searching is
producing.
His real question was, why am I running
those ads? That was a good question, and my immediate answer
would be the monthly revenue from Google, that helps cover
the cost of having the website. But, was the income worth
the annoyance? None of my ads "pop-up" to cover
content, none are "flashy", but they are there,
and while my original intention was that they all be
aviation related, I've seen a few times when "dating
Asian women" ads have appeared, and I had to go in and
block them.
My impulse was to thank the fellow for
his concern, and offer to stop the Google ads if he would
buy an airplane, or send me a hundred bucks a month, but
then I started to wonder just how effective is all of this
internet advertising, anyway? I was on a news site the other
day where the ads would jump up and cover the story. One
even wanted me to take a one question survey to continue
reading. My concerned website visitor would have had a
stroke if he'd been on that one.
I found the
article above,
"Does
Internet Advertising Work At All?" The author is
of the opinion that, while making Google the richest
advertising company in history, there are not many
short-term benefits to the advertiser, with Google vastly
exaggerating the value of those ads.
My friend
Steve Weaver doesn't have advertising on his aviation
website at www.steveweaver.com
, other than running a few ads for his family West Virginia
bed and breakfast, a banner for an aviation insurance agency
he is familiar with, and an occasional ad for my ferry pilot
services, both of the latter on the assumption that his
website visitors might have a genuine interest in those
services.
So, what do you think? Should I trim
unnecessary Google ads, or eliminate them completely? Let me
know what you think.
Global
Air Aviation Referral Service
I welcome
responses, and will be glad to post them here. Email your
remarks to
ron@global-air.com |
|
Advertisement on websites do work but too many of them is a
great annoyance. I would recommend putting all of your
advertisement on one side of the web page (like on the left or
right side) and get rid of advertisement that just loop you
around to a different spot on the same website. This will help
un-cluster the web site and give more room for other companies
to pay you to advertise there, thus, making a little more money.
Keeping all the advertisements about the same size in
width and on the right or left sides helps give a professional
look. This, potentially increasing the likelihood of getting
paying customers as they will be more likely to stay and explore
the website for what they're looking for. - "J.G."
|
|
|
Most
Recent Editorial
Recent
Global
Air Links:
|
